Updated for course Nov 2012 – General & older material below this section

 

 

simply click the links to download the ppt & pdf files – please visit the source sites as listed :)

Actionable-Social-Analytics

how to use pinterest for business

How to find the right social media tools

Social Media –  Erickson Barnett

Social Media Strategy Altimeter

Social Media Plan Template

the social dynamics model- STEPS

Facebook – How to generate traffic and Leads

Five SM Strategies for platforms  - Big 3

US retail Mobile Influence Factor_062712

Social-influence

Mobile Guide

HUBSPOT social media data stacks 

howto use google plus for business

Harvard Socmed report 2011

Guide-B2B-Social-Media-All

Hacking & Security 2011 Patterson

3 consistently good sources of free and paid resources

http://mashable.com/

http://thesocialmediaguide.com/

http://www.hubspot.com/

Creating content

news etc via google alerts

google+ http://mashable.com/2011/11/08/how-to-google-plus-brand-page/

animoto

iPhone App ‘talking tom’

recording radio, TV presence to place online Tune-in Radio, other Apps

Skype record

livestream, bambuser, ustream iPhone and PC

NFPs NGOs

SM4NFP http://www.youtube.com/watch?v=jQEoq5LO-n4

YouTube has special features 4NFPs here’s 1 http://www.youtube.com/watch?v=ZK38BWy-O9E&feature=relmfu

Red Cross Case study http://www.youtube.com/watch?v=Ig0HeMQtMcI

52 minute vid for NFP NGO http://www.youtube.com/watch?v=I0qhxej2wdA&feature=related

 Case Studies

Kelly’s Retail tips not new but useful

Case Study nab Banking

8 innovative social media campaigns

Damage control

How to deal with negative online sentiment for your brand – Mashable

Trolls – online disruptors – via the Guardian

videos to make your case

SM4NFP http://www.youtube.com/watch?v=jQEoq5LO-n4

Social Media Socialnomics 2011

Hyundai Hopman Cup tennis – 2011 success online

Click here for related videos in a YouTube playlist

templates & plans includes location based SM

http://thesocialmediaguide.com/social_media/social-media-comparison-charts

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How to get management to buy into online media

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HOW TO: Get Your Employees On Board With Your Social Media Policy

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What most companies don’t know about social media – Harvard Business Review

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Official advice and resources for Social media for Government, internal protocols

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Victorian Govt SM protocols

Twitter search refinements

Operator Finds tweets…
twitter search containing both “twitter” and “search”. This is the default operator.
“happy hour“ containing the exact phrase “happy hour”.
love OR hate containing either “love” or “hate” (or both).
beer -root containing “beer” but not “root”.
#haiku containing the hashtag “haiku”.
from:alexiskold sent from person “alexiskold”.
to:techcrunch sent to person “techcrunch”.
@mashable referencing person “mashable”.
“happy hour” near:“san francisco” containing the exact phrase “happy hour” and sent near “san francisco”.
near:NYC within:15mi sent within 15 miles of “NYC”.
superhero since:2010-12-27 containing “superhero” and sent since date “2010-12-27″ (year-month-day).
ftw until:2010-12-27 containing “ftw” and sent up to date “2010-12-27″.
movie -scary  :) containing “movie”, but not “scary”, and with a positive attitude.
flight  :( containing “flight” and with a negative attitude.
traffic ? containing “traffic” and asking a question.
hilarious filter:links containing “hilarious” and linking to URLs.
news source:twitterfeed containing “news” and entered via TwitterFeed

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How to get twitter followers – the Social Media Guide

Survey Monkey

How to deal with negative online sentiment for your brand – Mashable

Transforming Local Govt with social media – eGov Victoria

Which Social media Platform is best for you – Google search results

Trolls – online disruptors – via the Guardian

Click here for Zemanta for email and blogs or websites.

Kelly’s Retail tips

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The Plan

Social Media Vs Traditional Media by reporter from New York Times, Wall Street Journal 

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IT Planning

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Metrics

Image representing Klout as depicted in CrunchBase
Image via CrunchBase

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Return on Investment, metrics for social media, a comprehensive guide

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More great info from SocialMediaToday on ROI, Metrics

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Using Klout to find influencers

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Peerindex

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My Klout score during the course

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Mashable’s in depth look at metrics

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Hubspot’s list of case studies on their platform, they have lots of free resources too

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Case study – the Old Spice Guy

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Case Study nab Banking

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Facebook tips

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General

Hashtags for twitter search

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Advertising on Facebook – search results 

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Buying online media ads

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Australian Copyright Law

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30 Predictions for social media 

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Short video on twitter hashtags #howto

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8 innovative social media campaigns

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IT Strategic Planning

Cool Tools

Webstream live broadcast and recording. Ustream, Livestream

iPhone Apps like Talking Tom

Animoto

Related articles

http://www.youtube.com/p/3991AC94C5449931?hl=en_US&fs=1